First off, it’s helpful to shop with a specific occasion in mind. The same tie that you wore to your little sister’s graduation from kindergarten probably won’t fly on a first date. And if you’re going to a black tie gala, make sure you actually wear a black tie. On the other extreme, you can feel free to pick a tie that’s more comfortable and in line with your personality if the occasion is something more casual, like a friend’s party.

Second, you need to stay up to date on which tie styles are currently popular. Right now, long, skinny ties are back in vogue, but short, chunky ones are definitely out. Remember to bookmark fashion blogs like this one to read about trends as they evolve.

Now, tie colors and patterns are going to depend on what shirts and suits you hope to match them with. In most cases, dark-colored ties in shades of red, blue, and black are safe bets for almost any outfit.

Also, watch out for cartoonish, novelty ties. Those are no way to impress a boss, unless it’s Casual Friday, or he’s got an especially forgiving sense of humor.