If you tuned into the Superbowl this year and saw Hyundai’s ad, you may have noticed something a little familiar in it… the Louis Vuitton monogram. In the split-second scene, there’s a guy holding a basketball printed with that notorious gold monogram–a bad move for the auto maker. And not just because it was a really, really, bad commercial; Louis V doesn’t take kindly to folks stealing his logos.

